1/2 PROJECT is a social venture started by Sungjoon Kim and Jiwon Park in South Korea in 2009 January after winning 4 major international design competitions from the US and Germany. As an independent study with Professor David Kelley at Stanford University d-school, Sungjoon set up a team with Stefan Jeschonnek, Jules Sherman, Yong Tian, Stefan Kratz and several external consulting mentors from Stanford Graduate School of Business in 2011 January. We are having a technical support from amazing fellows, Jeongjin Ku and Minjong Chung, from Department of Computer Science at Stanford University. Our advisors include Professor David Kelley at Stanford D.School and Professor Michaela Draganska at Stanford GSB.